Services
R&D, Branding, Consumer Testing
Skills
Pricing Strategy
GTM Planning
Brand Positioning
Scientific Literature Review
Sensory Analysis…
…..(to name a few)
Tools
RedJade (Sensory)
HACCP
Planograms
Adobe Illustrator
Overview
Anytimes emerged from a year-long product development competition hosted by the Institute of Food Technologists (IFT) and Mars. I worked on a diverse 10-person team tasked with developing a CPG product from ideation through shelf-ready commercialization, including formulation, regulatory compliance, consumer testing, and financial modeling. We ended up creating sushi. Sushi that sits next to the snacks.
Market Opportunity
The $12.9B BFY snack market is growing at 7.4% CAGR. Sushi, which is among UberEats' top 3 most-ordered items with retail sales up 72% in 4 years, remains largely inaccessible due to price ($12-18/meal) and refrigeration constraints.
Consumer Tension
Gen Z and Millennials want function without sacrifice to their health, or to the planet, but won't compromise on taste or experience.
56% replace meals with snacks
Of US GenZ & Millennial Consumers. >3x/week
73% willing to pay more for sustainable packaging
of US Millennial Consumers
User Research
We applied key insights from both sensory and consumer surveys to refine our product.
What we learned | How we applied it |
|---|---|
"Abundant health" > restriction | Led with "sushi-inspired" and flavor callouts, supported with 10g protein & 4g fiber claims (not "low-cal" or "diet") |
Snackification trend is real and rising | Positioned for mid-day snacking (82.2% of respondents), not traditional mealtime |
Sustainability is a purchase driver | Upcycled acid whey + RecyClass certification increased purchase intent 21% |
Sushi is special because it feels hand made | Developed proprietary "Snap, Pair & Savor" packaging to mimics sushi's intentionality in portable format while creating sharable moment. |
